Besides tickets, those who buy the books and enter before the drawing at 4 p.m. Julia Booksellers in Madison has a movie-related promotion that includes a movie ticket raffle for those who buy two of the three Fifty Shades trilogy books by James. Want your hands to look 50 Shades ready? A new line features a themed line of colors including “My Silk tie” and “Dark Side of the Mood.”Īt R.J. “But tell everyone who sees it we have plenty of what you need.” “We haven’t seen it yet but the movie doesn’t come out until Friday,” said Sandra Brodeur at True Value Hardware in Bristol. “We’re doing hundreds of them this week,” said his wife, and co-owner Nicole Braddock, who first introduced the confections when the book came out in 2011.īecause cable ties, ropes and similar paraphernalia with bondage potential are featured in the film, hardware stores are waiting and wondering if the movie will translate into higher sales. “Christian Grey balls are flying out the window,” said Jeremy Braddock about the chocolate covered, red velvet cake orbs being sold at his Hardcore Sweet Cupcakes bakery in Waterbury. The heat generated from the movie and devoted fans can be found in many places.įrom hardware stores to bakeries and yarn shops to bookstores, it seems everyone is lusting, or cashing in on the movie’s popularity. It’s likely no accident that opening day for “Fifty Shades of Grey” coincides with the relationship-infused mega-romance holiday, Valentine’s Day. When it was announced that cell phones should be silenced, the crowd roared when one exuberant audience member yelled out “put them on vibrate.” There seemed to be little, if any, embarrassment in the crowd as the lights dimmed before the movie began. I think seeing it is more about just having some fun than art.” “It’s a movie about a woman who makes choices. “I read the book and it brought S & M more out into the open,” she said. “You go into something like this with an open mind” added Angela Kopylec who came with friends and family. “I’m hoping the movie is even better than the book.” “We just came to see a hot movie,” said Mathis who read the book. “I know it’s entertainment, not reality,” said Windsor resident Tashona Mathis, who attended with best friend Stacey McCann. That wasn’t an opinion shared by Thursday’s movie-goers.
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